You will see people grow when given an opportunity and an end goal which is somewhat clear.
It can of course fail too. But, more often than not giving people an opportunity will get a.positive reaction. This, however, is in stark contrast too strategies where you set goals and demand reporting on this goals or KPI status. Those things undermine the people given a task and a goal. It also relieves them of the task of thinking. What if they should change direction or do something else? In a goal and KPI driven organization there is no real room for people to take responsibility and make decisions.
This leads to a passive environment where not rocking the boat will get you more praise than actually achieving progress.