Since the time of BBS’s and up until the social media of today, people have been exchanging opinions using digital tools. My first encounters with discussion forums was positive and I’ve always been an eager participant in countless exchanges of opinions. These days when most dialog happens in the context of 140 characters (or there about) I feel that something has changed. We no longer exchange opinions and listen to differing points of view.

I have built a lot of my career on being vocal in different online forums since my first job back in the days. Online bulletin boards is a nice way for people to collaborate and for different types of people to discuss different topics. Bulletin boards and discussion forums are no longer as hot and are replaced by different types of social media. Services such as Twitter and Yammer. Can such services shape or change the culture of a company?